SUMMARY | Acted as point person for a 3-month brand strategy project, assigned to develop creative marketing strategies and opportunities for growth.

OPPORTUNITY | To analyze the positioning of the brand and evaluate opportunities for growth to enhance the consumer experience. 

STRATEGY | Using the current positioning in the marketplace, team will evaluate and identify ideas to pursue. 

RESULT | Pitch creative and interactive marketing tactics, co-aligning with the brands mission of letting kids, be kids. 

SUMMARY | Develop business concept for a theoretical restaurant, build a brand road map in order to execute growth and expansion to new target audience. . 

OPPORTUNITY | CONIFER, a northeast Portland restaurant, is suffering from a lack of sales and are in need of creative strategies to appeal and reach new markets. 

STRATEGY | Develop creative and strategic road map to utilize new marketing strategies to assist in new business development and growth. 

RESULT | Executing a full rebrand, CONIFER gives consumers a distinct Pacific Northwest experience compared to competition. Increased business is the result from widening their consumer appeal.

OPPORTUNITY |  With an emphasis on urban ruggedness, FILSON wants to captivate a younger audience in order to be relevant in the outdoor apparel market. 

STRATEGY |  Updated communication strategy across print, interactive and guerilla components.

RESULT |  Increased the brands’ exposure to a new target audience, appealing to a youthful, creative demographic. 

SUMMARY | Project managed a team of three designers offering creative services for a community outreach program. 

OPPORTUNITY | With no theme or logo identity, there was a lack of awareness of who the Juvenile Honor Society is and their mission to bring multiculturalism to Portland. 

CHALLENGE | Created multiple identities and marketing collateral for JHS and their yearly event, the Multicultural Film Festival in order to give them a presence in the community.

RESULT | Collateral was used for promotional materials for next year’s Multicultural Film Festival. 

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